Monday, March 26, 2012
First Federal Anti-Smoking Ad Campaign
The government is spending just $54 million on the campaign this year - less than a tenth of what is spent on anti-smoking campaigns by the states. The CDC has been recommending even higher rates of spending for tobacco prevention and control by the states for years, and the states just haven’t been able to reach the CDC’s spending targets. In fact, state spending on anti-smoking campaigns declined by 11% in 2011. Perhaps that’s why the CDC felt it needed to get into the anti-smoking ad business itself, instead of leaving it to the states.
The new CDC-funded ads are more graphic than what we’re used to, and somewhat controversial. Smokers have called them demeaning. What do you think – will they have any greater impact on smokers (or potential smokers) than the ads of the past?