There's a new artificial sweetener about to hit the market that's more than 30 times sweeter than saccharine (Sweet-n-Low), aspartame (Nutrasweet and Equal), or sucralose (Splenda). The new sweetener, called advantame (it does not have a catchy brand name yet), is made by Ajinomoto, a Japanese company.
Although it's entering a crowded and competitive field, Advantame will probably find a niche in the marketplace because it doesn't break down as readily as other sweeteners under heat. That means that it'll probably become the artificial sweetener of choice in baked goods.
The FDA approved the new sweetener in May. It's not clear how long it'll be before it's found in the products you buy.
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