The FDA announced this week that it is initiating a multi-pronged approach to try to curb the illegal sales of e-cigarettes to underage youths. That includes Juul, a vaping product popular with teens that looks like a flash drive (see this blog Apr. 14, 2018).
The FDA's current multi-pronged approach includes; 1) Identifying retailers that are selling e-cigarettes to minors and sending them warning letters, 2) working with e-bay to remove listings for Juul on its website, and 3) working to hold manufacturers of Juul and other e-cigarettes accountable for how their products are marketed and used.
Publicly, at least, Juul claims it is opposed to the use of its products by minors. But that claim is hard to square with Jull's youth-friendly product design and the kinds of flavors that the nicotine-containing "pods" come in.
It will be hard to curtail what many people might see as a relatively minor crime. We'll see how far the FDA gets with this.
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